Do you feel like social media is a life-sucking, time-wasting, all-consuming beast? Do you spend hours scrolling Facebook wondering “how is this helping my business?” Do you wonder why you aren’t growing as fast as that other brand? Do you post regularly on Instagram and then see no benefit to your business?
Social media might feel like it’s ruling your life, but it doesn’t have to. In fact, the power of social media is most effective when it is an extension of who you are and not a definition of what you do.
To use social media well for your business and to see results immediately, try implementing these tips.
1. Ask yourself honestly: “Why am I on social media?”
Some people consume social media while others use social media to accomplish their goals. Yes, scrolling Facebook is a mindless pastime and a nice mid-afternoon break, but it doesn’t usually help you gain traction or business success.
Choose to spend time on social media with purpose. Maybe that means setting a timeline for yourself to avoid over-consuming. Maybe that means only getting on social media to strategically post what you’ve created. Maybe that means focusing on conversation via social media and not just mass distribution of content.
Each time you open a social media application, know why you’re there.
2. Give yourself an actionable, measurable goal.
Do you want to grow followers? Set a target number, start creating strategic content, and take time to interact on potential followers’ accounts. Track your progress and adjust your strategies as necessary.
Do you want to attract clients to your business? Identify your target audience, strategize how you want them to think of your business, and start building content that will inspire them to move from passive followers to active clients.
By implementing measurable, actionable goals and tracking progress religiously, you’ll be able to see movement even when it’s slight. Plus, by carefully watching your momentum you’ll be able to tweak your strategy quickly when you see areas you could improve.
3. Social media starts in real-life.
Social media should be the virtual extension of the real-life world you are crafting. Apply the same principles to your virtual life as you would to your real-life. Welcome people professionally, answer comments and questions promptly, create an online world that mimics your real-life location.
Creating an online presence that showcases your business’ ideals and personality effectively will help ensure that you representing yourself in a way that will attract your real-life client well.
Don’t let social media rule your life. As you spend time online with purpose, it will no longer be a mind-sucking time-warp and will instead allow you to flourish toward your goals.
A well-planned social media strategy will help answer how much effort you need to be putting in online, but will also eliminate the creative-block and posting-panic of last-minute social media posts. Need help creating a social media strategy? We are here for you. Email for more information on a personalized social media strategy.