Steal this Strategy to Wow Your Social Media Followers

We speak with a lot of people who feel overwhelmed with putting together copy for their social media posts. Can you relate? But here’s the thing, copywriting isn’t rocket science and it’s something you can learn how to do. You just need a system. Use this content strategy and never stress about what to write…

How to Use Stock Images

How to Use Stock Images

If you’re doing business today, creating content for your social media presence is likely an ongoing endeavour. And it’s either your favourite project or your least favourite task. Either way, you’re dealing with three prongs: Knowing what your audience needs to hear Writing engaging content Choosing fabulous photos Wanna know a secret? You don’t have…

Don’t Let Social Media Rule Your Life

Don’t Let Social Media Rule Your Life

Do you feel like social media is a life-sucking, time-wasting, all-consuming beast? Do you spend hours scrolling Facebook wondering “how is this helping my business?” Do you wonder why you aren’t growing as fast as that other brand? Do you post regularly on Instagram and then see no benefit to your business? Social media might…

How to Switch to a Business Instagram Profile

How to Switch to a Business Instagram Profile

If you’re on Instagram representing a brand or experience or business, then you should switch to a business Instagram account. The End. Full disclosure, though: I was a nonconformist. Despite implementing a social media strategy on my account, I waited over a year before switching my personal account to a business account. In a series…

Create a Reliable Social Media Marketing Strategy in 5 Steps

Create a Reliable Social Media Marketing Strategy in 5 Steps

Creating a social media marketing strategy isn’t as tough as it sounds However, social media marketing can be overwhelming. The more experts and gurus you listen to, the more steps there seems to be to reach the social media success train. But it doesn’t have to be this way. Here’s your five step social media…

Time Saving Social Media Management Apps

Have you ever sat on your phone, guilt-ridden as you realize how little you’ve been posting and interacting on Instagram but uninspired and with nothing to post?  Have you ever received the “Your fans haven’t heard from you in awhile” notification on Facebook and facepalmed, realizing you’ve forgotten to update yet another form of social…

Five Tips for Optimizing Your Social Media Profiles

When you’re just getting started using social media for business it’s difficult to know what to do. How do you balance business with personal? How often can you talk about your business without annoying friends and family? How do you even use social media for business? Why You Should Optimize Your Social Media Profiles If…