Steal this Strategy to Wow Your Social Media Followers

We speak with a lot of people who feel overwhelmed with putting together copy for their social media posts.

Can you relate?

But here’s the thing, copywriting isn’t rocket science and it’s something you can learn how to do.

You just need a system.

Steal these strategies to wow your social media followers

Use this content strategy and never stress about what to write again

OK, perhaps this is overstating a bit but the truth is, if you’re struggling to put together a week’s worth of posts or it is taking you HOURS and hours to write a caption…you’re doing it wrong.

Sorry, you’re overthinking it.

But it’s fine! You’re a normal human being.

And we’re here to help you move past this hurdle.

Below are five different types of social media content. All you need to do, is develop a schedule rotating through these five types and you’ll have a most excellent feed.

Just make sure what you post is for your followers. Think about what will interest them and then deliver it.


Printed stock photos

By the way, this post is helping you sort out social media captions but if you’re stuck for images, let Sage Media and Marketing show you how to continue coming up with excellent posts week after week. Start with these beautiful stock photos and create a gorgeous social media presence today!

Just fill in the form and we’ll send you 10 free stock photos!


The five types of content

I’ve heard these called pillars but you can call them whatever makes the most sense to you.

For a well-balanced business profile, here’s what you need.

Oh yes, if you have a personal profile…don’t worry about your content. It’s for personal use, so post what you love…post when you feel like it, or don’t.

Engaging content—20%

One of the biggest factors in profile growth (and sales) is follower engagement.

And how do you get engagement? By posting engaging content.

Engaging posts are pointed and can be answered quickly.

Seems simple but…not always easy.

You do need to get your followers in the habit of commenting, which comes after time. After you engage them.

Here are a few ideas for creating engaging content
  • Opinion polls (keep it low commitment!)
  • Inspiring quotes
  • Questions (again, keep them easy to answer…not too personal)
  • Unpopular opinions

Task: brainstorm engaging content you can share with your followers.

Promotional content—20%

You have something to sell. You have a business. But you’re terrified to promote yourself or your business on social media.

Right?

I mean, this is the most common comment we receive from clients.

They don’t want to bother people.

They don’t want to offend anybody.

Or is it they don’t want to be visible?

It’s true, you can go overboard with promotional content, but you can also go underboard if you never talk about your business.

How can people hire you or purchase from you if you never tell them what you’re about?

If you keep your promo copy to about 20% (1/5) of your social media posts, this is a nice balance. Aim for that.

Here are a few ideas for creating promotional content
  • Talk about your product or service
  • Tell people about your freebie (also called an opt-in or a lead magnet)
  • Promote your email list or newsletter
  • Running a sale or limited-time promotion? NOW IS THE TIME

Task: brainstorm promotional content you can share with your followers.

Five Types of Social Media Content

Educational content—20%

You know your niche or industry better than anyone, now it’s time to showcase it.

Educational content allows you to shine by highlighting your knowledge and showcasing your expertise.

A common objection we hear to this type of content is you may not feel like you’re an expert in your area.

That’s OK! You don’t have to be the absolute top of your field.

But do you know something? Talk about that.

Chances are, you’re a few steps ahead of someone. Teach what you know, and grow from there.

Your big objective: focus on helping your ideal customer. Show them you can be trusted to deliver on your product or service.

Here are a few ideas for creating educational content
  • Tutorials
  • Recommended products/tools to uplevel your business
  • Quick tips

Task: brainstorm educational content you can share with your followers.

Entertaining content—20%

What is your brand personality? You may not be outrageous or vulgar (although, you might be) but there is a lighter side to your serious brand.

There must be! Dig deep!

Think about what would be entertaining for your target market. Are you able to find content that is appropriate for your brand, supports your business AND entertains? That’s the golden triangle!

Even if you have a sombre, professional brand…you should still be able to have fun.

OK, objecter, funish. Find something funish.

Here are a few ideas for creating entertaining content
  • Wishing people happy holidays (for real or fake holidays)
  • Memes (can’t find one? MAKE ONE)
  • Funny Gifs or videos that relate to your business or brand
  • Behind the scenes (showcase your humanness)

Task: brainstorm entertaining content you can share with your followers.

Related content—20%

This may seem counter-intuitive to think about sharing content from your community when you’re trying to 1) get people to purchase from you and 2) showcase your expertise, but sharing other people’s content is a smart move.

Why? It shows you’re a member of the community and it demonstrates your support of others in it.

Now, perhaps you don’t share content from a direct competitor, someone who does the exact same thing as you…but what about sharing something that will compliment your product or service?

Wouldn’t that be helpful to your audience? (The answer is yes!)

But this is only one type of other, related content you can share.

Here are a few ideas for curating other content
  • News articles or industry trends in your niche
  • Re-share posts from people you want your brand to be aligned with
  • Events your audience will be interested in

Task: brainstorm related content you can share with your followers.


Stock photos

By the way, this post is helping you sort out social media captions but if you’re stuck for images, let Sage Media and Marketing show you how to continue coming up with excellent posts week after week. Start with these beautiful stock photos and create a gorgeous social media presence today!

Just fill in the form and we’ll send you 10 free stock photos!


See? Not as overwhelming anymore.

Of course, you still need to figure out what your ideal/target audience wants and that will take some trial and error. But we’re here for it! Let us know how we can help.

What to read next: How to Use Stock Images.

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