If you’re a blogger, you need to learn how to compress your blog images to speed up your website load time, free up space on your server, and improve visitor experience. (And if you’re a blogger and need FREE stock images for your blog, you can download our free stock images here.) But, chances are,…
Do you need professional headshots fast? Is your website designer pestering you for an updated “about page” photo? Are you just starting your business and need headshots on a budget? Here’s the solution: you can take your own headshots with your cell phone. But you don’t have to just take a selfie and call it…
You might think great photography is all about the camera you use, the lens you choose or the editing you do. While toys and tools can be beneficial (and fun!), you don’t need to go out and buy a new camera in hopes of improving your photographs. Start with implementing a few of these tips. …
If you’re doing business today, creating content for your social media presence is likely an ongoing endeavour. And it’s either your favourite project or your least favourite task. Either way, you’re dealing with three prongs: Knowing what your audience needs to hear Writing engaging content Choosing fabulous photos Wanna know a secret? You don’t have…
I very distinctly remember it: the moment I was first asked to be the photographer at a wedding. I remember where I was (my very first apartment, packed boxes still stacked askew) and who I was with (my sister) and what we were doing (picking a DVD—yes, a DVD—to watch for our evening movie night)….
If you cringe when you hear terms like “cost of doing business” and “cash flow” and “bookkeeping”, you are a completely normal creative entrepreneur. If you scramble at the end of every tax year to scrounge up enough information to make it through the paperwork, you might be a completely stressed creative entrepreneur. If you…
Have you ever looked at someone’s Instagram feed and bemoaned your inability to take such beautiful photos on your cell phone? Have you ever thought about buying a “real camera” just for your Instagram feed but aren’t sure you know enough about a camera to reap the benefit of it? Have you ever wished you…
Do you feel like social media is a life-sucking, time-wasting, all-consuming beast? Do you spend hours scrolling Facebook wondering “how is this helping my business?” Do you wonder why you aren’t growing as fast as that other brand? Do you post regularly on Instagram and then see no benefit to your business? Social media might…
If you’re on Instagram representing a brand or experience or business, then you should switch to a business Instagram account. The End. Full disclosure, though: I was a nonconformist. Despite implementing a social media strategy on my account, I waited over a year before switching my personal account to a business account. In a series…
Metrics to determine the success of a content marketing are often tied to the original goals of the campaign. For example, for each of these goals, a content marketer may measure.
